Growth
Pipeline, offers and voice
Renewals, expansions and new business; the packaged services you price and position; and where Performance Creative shows up on stage and in press.
Weighted pipelineSalesforce
$2.83M
$5.44M unweighted · 8 opportunities
Renewal, weighted
$1.65M
3 in play
Expansion, weighted
$726k
3 in play
New business, weighted
$455k
2 in play
Creative lift on media-only accounts
Managed Media clients with no creative scope, where client-supplied assets cap what the media can do. A small creative pilot tests whether new creative lifts media results. A proven lift improves media performance, strengthens the relationship and retention, and becomes the evidence for adding creative scope as incremental revenue.
$10.6M hypothetical media spend on these accounts1 pilot proven · 1 running$1.11M illustrative creative opportunity, unweighted, if all three convert
| Client | Media spend | KPI and issue | Creative pilot | Result | Creative fee |
|---|---|---|---|---|---|
| Ridgeline OutfittersOutdoor retail · Managed Media, Retail pod | $4.2M | ROASROAS flat for two quarters on client-supplied assets | Two-week hook refresh on Meta, 6 variants | ROAS +17%Illustrative. Pilot ad sets vs. the client’s existing assets. | $420kAlways-on performance creative |
| Calder InsuranceInsurance · Managed Media, Finance pod | $2.8M | Cost per quoteCost per quote up 22% as one TV cutdown wears out | Platform-native YouTube and Meta cuts | Pilot running | $310kCreative audit, then retainer |
| Brightwave MobileTelecom · Managed Media, Growth pod | $3.6M | Cost per activationTikTok spend scaling on two ads with frequency above 5 | Creator-led TikTok refresh slate | Candidate | $380kCreator engine |
Opportunities
By next deadline
| Opportunity | Type | Stage | Value | Likely | Weighted | Next date | Owner |
|---|---|---|---|---|---|---|---|
| Vantix CloudFY27 B2B video program | Expansion | Proposal | $620k | 60% | $372k | Oct 24in 7 days | Priya Raman |
| Pulse GamesPulse re-tier + Asset Factory | Expansion | QBR Oct 28 | $260k | 50% | $130k | Oct 28in 11 days | Rachel Burke |
| Atlas HomeCreator engine | Expansion | Verbal | $280k | 80% | $224k | Oct 30in 13 days | Aisha Bello |
| ProspectQuill Learning: app growth creative | New business | Scoping | $450k | 40% | $180k | Nov 4in 18 days | Sam Okafor |
| ProspectBrightline Hotels: performance creative AOR | New business | Pitch | $1.1M | 25% | $275k | Nov 12in 26 days | You |
| Lumora Beauty2027 retainer renewal | Renewal | At risk | $1.42M | 55% | $781k | Nov 15in 29 days | You |
| Fernway FoodsH1 2027 extension | Renewal | Discovery | $380k | 45% | $171k | Nov 20in 34 days | Ava Thompson |
| Helio Money2027 renewal + CTV | Renewal | Not started | $930k | 75% | $698k | Nov 30in 44 days | You |