Simulated data · an independent leadership prototype← davidwilliscreative.com
Renewals, expansions and new business; the packaged services you price and position; and where Performance Creative shows up on stage and in press.
The productized Performance Creative services. Each card compares the margin the offer realizes in delivery with its own target. Offer targets differ with the economics of each model, from 38% on creator-fee-heavy UGC to 55% on fixed-fee audits. Use the quote builder to price a custom pod.
A dedicated pod with a fixed monthly asset band and a standing test cadence.
Hypothesis map, 4 concepts × 5 hooks, structured tests and a readout. Often the way into a retainer.
Creator sourcing, briefing, usage rights and editing at volume, measured against brand-made controls.
Versioning, resizing and localization at scale on the automation platform. Margin depends on the automation share.
Element-level tagging of a brand's live creative, tied to media results, with a prioritized test roadmap.