Performance
The creative performance loop
Set the learning agenda by funnel stage, tag every variation, trace results back to the creative elements behind them, and feed what was learned into the next brief. Pipeline and quality sit behind the loop.
Production feed is marked stale. In this scenario the sample feed last refreshed Oct 16 at 6:40 pm, so these counts may be up to a day old.
In flight nowWorkfront
171
Briefed but not yet live
Shipped in September
1,530
+56% since January
Brief to live
6.4 days
Target 5 days
Waiting on clients
31
Assets in client review
By stage
- Briefing18
- Concepting26
- In production74
- Internal QA22
- Client review31
Throughput and speed
Assets shipped per month (blue) and days from brief to live ×100 (amber)
By account
Cells show the asset count, with the oldest item's age in days. Amber means stuck for 6 or more days.
| Account | Briefing | Concepting | In production | Internal QA | Client review |
|---|---|---|---|---|---|
| Lumora Beauty | 4 · 2d | 6 · 5d | 14 · 6d | 5 · 1d | 6 · 4d |
| Pulse Games | 3 · 1d | 5 · 3d | 22 · 4d | 8 · 2d | 5 · 2d |
| Northpeak Outdoor | 2 · 1d | 4 · 2d | 11 · 3d | 3 · 1d | 3 · 2d |
| Vantix Cloud | 2 · 2d | – | 6 · 5d | – | 2 · 1d |
| Helio Money | – | 3 · 2d | 7 · 3d | 3 · 1d | – |
| Strata Motors | – | – | 6 · 4d | – | 4 · 3d |
| Atlas Home | 3 · 1d | 4 · 2d | 5 · 2d | 2 · 1d | 2 · 1d |
| Fernway Foods | – | – | 2 · 3d | – | 9 · 8d |
| Kinfolk Pet | 2 · 3d | 2 · 2d | – | 1 · 1d | – |
| Corvid Security | 2 · 6d | 2 · 4d | 1 · 2d | – | – |