Performance
The creative performance loop
Set the learning agenda by funnel stage, tag every variation, trace results back to the creative elements behind them, and feed what was learned into the next brief. Pipeline and quality sit behind the loop.
QA first-pass rateWorkfront
81%
Target 90% · down from 87% in Feb
Revision rounds
2.3
Average per asset · target 2 or fewer
Brief to live
6.4 days
Target 5
QA checklist
Needs refresh
Last updated 2026-05-02 · used on 65% of jobs
First-pass rate by month
Share of assets that pass internal QA first time. Dashed line is the 90% target.
Why assets fail QA
Last 30 days, share of failures
- Platform safe zones (TikTok, Reels)38%
- Legal or claims copy21%
- Wrong aspect ratio or length17%
- Brand guidelines (logo, type)14%
- Missing captions or accessibility10%
Safe-zone errors are a template problem, not a people problem. Adding overlays to the design templates and auto-checking specs in the automation platform would remove most of them. See AI roadmap →